Company
Signature Technology DMCC
Service
UX/UI Design & Development
Industry
E-commerce Marketplace
Year
2020
Storeus provides consumers with seamless access to a diverse range of products and services, helping them save both time and money. For businesses, the platform offers an efficient and scalable solution to distribute their products, enabling growth and maximizing opportunities in the rapidly expanding online marketplace.
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The platform aimed to provide a seamless and efficient online marketplace, enabling consumers to access a wide range of products while helping businesses scale their reach. My task was to design an intuitive experience that enhances usability, streamlines shopping, and optimizes business growth in the evolving digital economy.
Storeus simplifies online shopping by offering a seamless, user-friendly platform that helps consumers save time and money while accessing a wide range of products and services. Storeus provides an efficient and scalable distribution channel for businesses, enabling them to expand their reach, optimize operations, and capitalize on the growing shift to online retail. With intuitive UX design, personalized recommendations, and smart business tools, Storeus enhances the experience for shoppers and sellers alike.
With a constrained timeline, I used a Lean UX approach to gather insights efficiently. I analyzed leading e-commerce marketplace platforms like Noon.com and Amazon.ae, focusing on their navigation, search features, and seller onboarding to pinpoint best practices and improvement areas. I also held discussions with key stakeholders to identify key user needs: sellers wanted a smooth onboarding experience, while buyers sought trust-building features like intuitive categorization and transparent reviews. These findings shaped my user-centric design approach within the compressed timeline.
Storeus.com successfully launched with an enhanced user experience (UX) that transformed the XCart template into a competitive marketplace. Following this, a mobile app was introduced, mirroring the website's functionality while providing a tailored experience for users on mobile devices. Although quantitative metrics were still being gathered at the time, initial feedback highlighted improvements in seller onboarding efficiency and buyer engagement, which validated our lean development approach. This project demonstrated my ability to deliver impactful UX solutions within given timelines while adapting to the company's fast-paced priorities and maintaining a strong focus on users.
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