About Me 👋

I’m Sohail Awan, a UX/UI Consultant with over a decade of experience designing digital products that deliver measurable business results and frictionless user experiences.

My work sits at the intersection of product strategy, human-centered design, and business impact. I’ve led design for e-commerce platforms, logistics systems, marketplaces, and enterprise apps across the UAE and beyond driving growth, streamlining complex workflows, and solving real-world pain points for users and stakeholders alike.

I don’t just “design screens.” I identify problems, uncover insights through research and analytics, and deliver thoughtful solutions that are both beautiful and functional. Whether I’m collaborating with product teams, guiding startups through MVP launches, or running UX audits for enterprise systems, I bring a consultant mindset to every project focused on clarity, efficiency, and results.