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Sohail Awan
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Sohail Awan

Strategic UX/UI design for digital products that need better clarity, engagement, and conversion outcomes.

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STARTUP PRODUCT DESIGNER & UX CONSULTANT

Turning complex productlogic into high-convertingfrictionlessscalableintuitivehigh-convertingweb and mobile interfaces.Turning complex product logic into high-converting web and mobile interfaces.

I am a UX/UI Consultant helping digital platforms simplify complex user flows, increase user activation, and hand off flawless, implementable designs to engineering teams.

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Trusted by industry leaders and startups:

Storeus
Feranchesco
Mutawafiq
Hitachi
Awok
PCS
Storeus
Feranchesco
Mutawafiq
Hitachi
Awok
PCS
Storeus
Feranchesco
Mutawafiq
Hitachi
Awok
PCS

Featured Work

Selected Case Studies

Every project pairs product strategy with precise interface execution for measurable outcomes.

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Architecting a High-Trust Automotive Marketplace preview
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Architecting a High-Trust Automotive Marketplace

  • Marketplace
  • Mobile App
  • B2C/B2B
Storeus E-commerce Marketplace preview
View Case ↗

Storeus E-commerce Marketplace

  • Marketplace
  • Web App
  • Mobile App
  • B2C/B2B
Mobile App Design for Luxury Brand Platform preview
View Case ↗

Mobile App Design for Luxury Brand Platform

  • E-commerce
  • Mobile App
View all→

Strategize. Design. Scale.

A deep dive into my design and strategy services.

Product Design

Turning complex ideas into intuitive, market-ready digital platforms.

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  • Defining core architecture and user journeys for 0-to-1 platforms.
  • Validating ideas through lean, high-fidelity rapid prototyping.
  • Designing seamless UX/UI for native mobile and responsive web.

UX Audits

Identifying friction in existing platforms to improve conversion and retention.

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  • Uncovering usability bottlenecks and cognitive overload in current systems.
  • Simplifying dense dashboards into scannable, intuitive interfaces.
  • Streamlining digital flows and checkouts to impact business metrics.

AI Strategy

Bridging the gap between complex artificial intelligence and human-centered design.

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  • Crafting natural, frictionless conversational user experiences.
  • Leveraging generative AI tools to optimize and accelerate front-end builds.
  • Connecting UX strategy with modern stacks like Next.js and React.

Ready to scale?

Let’s turn your complex product requirements into a seamless user experience.

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